The Human Race Adidas

In 2016, Pharrell Williams and adidas debut Hu, a collection of apparel and shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color. ‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.

hr2

dr3

screenshot_209

screen-shot-2016-06-28-at-8-19-07-pm

Video of The Human Race Campaign

Pharell Williams talks about Eric Valli’s work